Whalesync, a Seattle startup syncing data between software apps, raises $1.8M – GeekWire


(Whalesync Photo)

Whalesync, a Seattle startup offering no-code support to companies to sync their data between software applications, raised $1.8 million.

The startup is led by CEO Curtis Fonger and co-founder Matthew Busel. Fonger previously founded Appetas, a Seattle startup that helped restaurant owners create customizable websites with integration to delivery services like OpenTable and GrubHub.

Appetas was bought by Google in 2014, where Fonger worked as an engineer for six years.

Busel previously worked as a product manager at MakeSpace, then was a software consultant at Thylacine Capital. Before that, he founded Referralboard, a Slack integration that let users earn points by referring employees to their managers.

The duo met during Y Combinator’s founder matching platform, becoming the first startup whose founders graduated YC’s accelerator after meeting through the networking program.

Whalesync sells a no-code tool that lets businesses sync their data across different software apps, allowing businesses to manage all of their inputs from a single spreadsheet.

Large enterprises are currently using processes like ETL (extract, transfer, load) and reverse-ETL pipelines to move data in and out of data warehouses, Busel told GeekWire.

“We’ve learned from these best practices and created novel technology to simplify the setup process and bring the power of data syncing to SMBs, who are currently using automation tools to send data between applications,” he said in an email.

Busel declined to share revenue figures but said the company has already signed up “hundreds of customers.” Some of its early use cases include Alchemy’s Dapp Store, which uses Whalesync’s tech to sync its Airtable and Webflow, as well as powering Webflow’s events calendar.

Whalesync will compete with large file syncing companies like Zapier, as well as HubSpot, which acquired the data synchronization platform PieSync in 2019.

The pre-seed funding comes from YC, Ascend, Liquid2, Soma, and others.


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