Starting a business is one thing, but promoting it is another. The latter is just as important as it impacts your ability to haul in customers, generate revenue, and expand the business.
Because they’re seen in all forms of media, getting celebrities to promote your products or services is an excellent investment. In fact, businesses worldwide, regardless of their niche and target audience, love using celebrities to endorse their offerings.
Here are six reasons why celebrities make good endorsers:
1. Builds Credibility
Celebrities are trusted by their fans. If they use a certain product or service, it won’t be long before their fans will follow in their footsteps and use the same products and services, as well.
The credibility celebrities have is one of the reasons why they make good endorsers. Once a celebrity attaches their name to a business, it gives their fans the reassurance of the quality of the product or service. Celebrities would never risk damaging their reputation or losing their fanbase just to endorse a subpar product or incompetent service.
2. Makes Your Brand Stand Out
Because they’re convenient and cheaper, most businesses would invest in traditional marketing paraphernalia, such as billboards and ads. Taking the same route will make your business forgettable, making it challenging for you to make a name in the industry.
Having access to a celebrity contact list and getting celebrities to endorse your products and services ensures traction for your business. Working with the right celebrity will differentiate your brand from your competitors and improve brand recognition. As a result, your target audience can easily remember your brand and will associate it with their favorite celebrity.
3. Opens Up New Markets
Expanding your business into new markets means more customers and more profit, but business expansion is often challenging.
Another reason why celebrities make good endorsers is because they can help your business open to new markets. For instance, when Nike wanted to expand and sponsor tennis and track, they partnered with Michael Jordan. This partnership has gained so much success that it expanded into another subsidiary company, Air Jordan.
4. Helps Position a Brand
Brand positioning is crucial for businesses as it enables you to convey the value your offerings bring to your target audience. It’s how a business highlights their brand in the minds of their target audience.
Getting a celebrity to endorse your product or service is an excellent way of positioning your brand. For example, if you’re a small investment firm, you can use a well-established and retired athlete to market a retirement plan for individuals aged 50 years and older.
Partnering with a celebrity who represents your target audience also makes your brand look and feel more “human.”
5. Attracts New Customers
One of the biggest challenges businesses face today is finding new customers. The business arena is saturated with countless businesses, making it challenging for newcomers to connect with their target audience.
Celebrities appeal to existing customers as well as to individuals who never tried (or even heard of) your brand. Seeing local celebrities endorse a particular brand for a long period will eventually convince people to try out your products and services. This is especially true if the local celebrity is highly influential and has a large following on social media platforms.
6. Breathes Life Into Failing Products or Services
The amount of profit a product or service generates changes over time. Something that’s profitable today might no longer bring any revenue in future years.
Celebrity endorsements help breathe brand new life into failing products or services. For instance, an apparel manufacturer might discontinue producing a certain jacket due to expensive overhead and production costs that leaves the business with zero profit. Getting a celebrity to endorse that jacket can create interest and excitement among consumers, resulting in higher profits for the business.
Work With the Right Celebrity
Getting a celebrity to endorse your products and services can bring many benefits, but it’s important to work with the right celebrity for your brand. The celebrity should not overpower the message of your marketing campaign or your brand.
Work with an apt celebrity to ensure that your business attains success from the initiative. Find celebrities that share the same passion as your business and the work your brand does.